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Category: Uncategorized

The Power of Promotional Marketing Products

Posted on May 18, 2018 in Uncategorized

Promotion is one of the key elements of successful marketing of any given product and is in wide use by the corporate companies. True, there is nothing new in this statement and all of us are searching for something new, something innovative when it comes to promotion for that is the way to capture the attention of any targeted or loyal customers.

Though it will be unjust to say that the promotional marketing products are new concept but there is truth in the statement when we say that there is ample scope for introducing something new to promotional marketing products and here in lays our endeavor to change, for change for the benefit is always welcome in the corporate world. Let us consider examples to understand the difference between everyday promotion and the new concepts. Take the example of a coffee mug, it has served to be a promotional product for years and we often come across coffee mugs carrying imprints of the logo or message from a company. This is the basic characteristic of any promotional product but then we are so used to this that it hardly creates any impact. It is time to think of new and revolutionary promotional products to be used to create ripples in the minds of the target customers.

It is time to go for promotional advertising products that create a loud and unique message and speak for the product that is being promoted in away to arouse interest among buyers. Another point that is making rounds among corporate corridors is that the proper use of the promotional business product. The point is clear that only procuring the perfect product is not all that the companies need but the correct use is one vital factor that influences the success ratio of the whole campaign. In this respect correct customization of the products is needed to create the impact. True, this is the second thing that one must consider after they conclude about the type of the product and the related cost. Customization largely depends upon the product selection for each product has its own customization options like imprint area and the color scheme to be employed.

But then the last question and perhaps the most important question is that “How the promotional business product is being used”, for it is the correct use along with the correct product that creates the correct impact.

Search Engine Marketing – Marketing Products and Services Not Just Brand Names

Posted on May 15, 2018 in Uncategorized

Many people have looked upon brand names as the gauge for quality, be it good or bad.   A popular computer brand would likely sell more than the less popular counterparts.  But with more and more consumers becoming educated and well-versed on what quality really means, these people are now out to get more value for their money or what they feel they truly deserve. 

Importance of Brand Names

This is not to say that brand names are no longer needed, though.  In fact, they are still important in establishing the company’s identity.  Brand names provide instant recognition and encouragement to buy certain products and services.  Unless a company has really thought of a name that conquers all market barriers such as Coca-Cola, Pepsi, McDonald’s, Nike, Adidas, Porsche, Lamborghini or KFC; then what it should really focus on is how to make an effective online marketing strategy. 

Marketing Products and Services to Gain Recognition

Brand names provide recognition at a glance but they do not guarantee a sure buy.  Customers can buy the first time because they were enticed by the logo or brand name of a product but they would never go back for a “second helping” if they were not satisfied with what they bought. 

Repeat customers and advertising by word of mouth will only happen when the products and services that are being marketed depict quality. Even the best search engine marketing techniques in the world would all go to waste if the products that are being sold are sub-standard.  Fortunately, more consumers are getting away from this age-old dependence on brand names and are now looking for companies that can give quality merchandise. 

There are many online help sites that teach how to set up, maintain, and attain the goals of any start up internet business.  Search engine marketing or SEM is one good way to market quality merchandise and services online.  Educating target markets about how important and indispensable a merchandise (or service) is would be an effective marketing campaign.  But beyond this, the customer should be able to prove that it’s not all propaganda but that the product can also deliver what it promised. 

SEM may just be a small portion of search engine optimisation techniques yet it can emphasize the value of goods and services.  Another portion of the entire picture is search engine optimisation or SEO being a part of the whole online marketing scheme that the company should tap from the very beginning. 

SEO basically helps in boosting businesses and to make targeted markets know about product or service alternatives that are even better than existing brand names in the market.  This leads us to the equation that good products or services plus professional SEO management equals sure business success. 

No amount of good advertising from the competitors will ever put down quality commodities.  This is especially true with companies who offer services (as these are intangible).  A customer can always return sub-standard products but this can’t be done with services.  It is imperative to begin with great service quality in the first place.  Therefore, looking at all this, brand names fade in importance when quality is the topic.

Marketing Products Through Advertising

Posted on May 13, 2018 in Uncategorized

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.

The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.

Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.

Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.

Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.

Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.

In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

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